Privacy Policy

This privacy policy informs users of this website about the nature, scope and purpose of the collection and use of personal data by the website operator Upscore GmbH, Burchardstraße 17, 20095 Hamburg, Germany.

We take your privacy very seriously and process your personal data confidentially and in accordance with applicable legal provisions. As new technologies and the continuous development of this website may result in changes to this privacy policy, we recommend that you review it regularly.

No storage of access data

When you access our website, your IP address is transmitted to our servers. Your IP address is used solely to provide the requested content and is deleted immediately afterwards.

No use of cookies

This website does not use cookies.

Collection and processing of personal data

The website operator collects, uses and discloses your personal data only where this is permitted by law or where you have consented to the collection of data.

Personal data means any information that can be used to identify you and that can be traced back to you, such as your name, email address and telephone number.

You can also visit this website without providing personal information.

Handling of contact data

If you contact us using the contact options provided, your details (e.g. name, company name, email address, telephone number) will be stored so that they can be used to process and respond to your enquiry. These data will not be shared with third parties without your consent.

User rights

As a user, you have the right, upon request, to receive information free of charge about which personal data relating to you has been stored. You also have the right at any time to correct incorrect data, object to processing and request deletion of your personal data.

Where applicable, you may also exercise your right to data portability. If you believe that your data has been processed unlawfully, you may lodge a complaint with the competent supervisory authority.

If you would like to request access to, correction, restriction or deletion of the personal data stored about you, or if you have questions regarding the collection, processing or use of your personal data, or wish to withdraw consent you have given, please contact us at: [email protected]

Upscore Service Privacy

Purpose of Upscore measurement

Upscore performs analyses on behalf of website operators to determine the attractiveness of the content offered on their websites. As a result, the clients receive information about:

• the total number of views per content item
• when these views occurred and the average dwell time
• which channels and device types were used to access the content

Upscore measurement does not require or use personal data. It is content-based and not user-based.

Technical basis

Upscore uses JavaScript integrated into an HTML document during content delivery to analyse a page visit anonymously. During collection, aggregated analyses based on individual views are created to provide insight into the attractiveness of the content. The analysis objects are always the provider's content, for example that an article was viewed 1,000 times.

Data collected

The calculated performance metrics are aggregated according to various criteria in relation to the individual content items and do not use personal characteristics at any time. No profiling takes place.

No storage of IP addresses

IP addresses of website users are used only to receive analytics data on the server side. IP addresses are deleted immediately and are not stored.

No use of cookies

Upscore does not use cookies for its measurements.

Usage and storage period

The respective website operator, as the client, can access the data aggregated by Upscore via password-protected access. Aggregated data on the attractiveness of content is stored for up to 13 months.

Rights

If there is reason to believe that data processing violates data protection law or that data protection rights have otherwise been infringed, website users may lodge a complaint with the supervisory authority.

Upscore GmbH, Burchardstraße 17, 20095 Hamburg, Germany

Email: [email protected]

Version: March 2026